Volunteer organizations depend on dedicated members and supporters to thrive. When a new member commits to your association, we deliver services to help ensure a productive, long-lasting relationship.
Membership retention is essential to your nonprofit association, so plan for it throughout the year
The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization […]
Practice the fine art of membership engagement with opportunities and platforms that enhance member experience
Members do not join an organization to get to know the staff and administration; they join to make a personal connection with their cohorts. The role of the association headquarters office, then, is to help facilitate connections between members.
While this high-touch, […]
How shopping for an association is a lot like buying a toaster on Amazon
Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your […]
More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.
Certification is an ambitious goal and one that […]
the center of interest or activity.
As in: “this generation has made the environment a focus of attention”
It’s 2017 and you may be as tempted as we are to make ambitious resolutions embarking on a New Year! Whether it’s internal goal-setting or a new board agenda, look no further than our favorite word of the season: […]
Many of our association Boards of Directors are turning over at year-end, and it got us thinking about what lies ahead for our new association leaders.
If you are a President-Elect, congratulations on making the decision to lead your association! No doubt there were many reasons that went into your decision to take the reins. Maybe […]
Networking is undoubtedly one of the top reasons people join professional associations, and live events are irreplaceable opportunities for members to connect and learn from each other. One of our association clients, CREW Seattle & Sound really delivers on this member benefit through their hugely successful monthly luncheons which regularly attract more than 150 attendees. CREW strategically […]
As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.
A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]
For a professional member-based association, your database is your most valuable asset. The success of your association is dependent upon a robust association management system (AMS) to house your member data and perform essential functions like communicating with members, processing membership applications and renewals, providing event registration forms and more. Association marketers, meeting planners, as well as […]
Ask any association Board member about their association’s mission, and you’ll inevitably hear things like:
“to provide high quality education and training to members”;
“to provide networking opportunities to members”;
“to advocate for our members and their profession”.
In the end, it’s all about members, many of whom are long-time and passionate volunteers, and of course, a primary supporting […]