Volunteer organizations depend on dedicated members and supporters to thrive. When a new member commits to your association, we deliver services to help ensure a productive, long-lasting relationship.
The following blog post was written by MemberClicks, a membership management software provider located in Atlanta, GA.
Does membership retention really begin the second a member joins your association?
It should! The better you onboard, the more likely your members are to renew.
So the question then becomes…how do you effectively onboard your new members? What should you […]
For most board members the job description is clear: they have a responsibility to serve as a community ambassador, advocating for the organization while cultivating relationships with stakeholders. However, some boards fail to make that important connection with their members and other supporters. They tend to get lost in the logistics and financial challenges they face and lose sight of the people they are there to serve. This can be detrimental to nonprofit associations because the primary focus of the board needs to remain on the members they are serving as well as those who are financial contributors. […]
Your hard work in membership marketing and relationship building has paid off and your association has some brand new members! Now it’s time to get your new members informed and excited about your organization. One of the biggest factors in retention is member engagement, so it is up to you to make sure you start off on the right foot helping your new members feel welcome and offering plenty of opportunities for them to get involved. If you want to make sure your members are getting the most out of their membership, consider these strategies to help new members get started. […]
Nothing is more frustrating and disappointing than spending countless hours and lots of money planning an event only to have a mediocre turnout. Empty chairs are the most dreaded sight for any event planner. Conference attendance is extremely pertinent to non-profits, as it is a primary way to boost funding for the organization as well […]
Think about the last time you received a newsletter and whether or not you actually read it. The truth is it can be incredibly difficult to get your audience to read your association’s newsletter. All too often they see it in their inbox and either delete without opening it or begin reading the first few paragraphs before becoming distracted and moving on to something else. There could be a number of things impacting your newsletter readership, and fortunately, there are several things you can do to revamp it. Here are a few suggestions for recharging your newsletter and bringing it back to life. […]
The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships. […]
The first step in growing your organization and fulfilling its mission is to attract members. While it may seem simple, recruiting new members has always presented a challenge for nonprofit associations. This is increasingly difficult when you factor in time and money constraints. The challenge to attain new members is harder than ever before, but here are a few tips to help you bring on those new members. […]
All member-based associations have undoubtedly had to deal with membership-related tasks like membership applications, renewals, directories, events, newsletters, and more. This can become quite time-consuming and difficult to manage, but luckily association management software (AMS) provides a solution for managing these tasks.
For associations who are working with limited resources and budgets, it’s helpful to know […]
If your organization relies solely on freebies, incentives, and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem with your membership retention strategy. In order to engage members, get them involved, and entice them to renew their membership, nonprofits need to look at their members much like a for-profit business would look at their customers. Consider these tactics for keeping your members engaged and your organization growing. […]
Many non-profit associations agree that member retention is vital for your organization, and it’s one of the hardest things to accomplish. All too often, organizations place most of their focus on gaining new members and forget about the importance of retaining the ones they already have. Member retention will always present a challenge for any organization that operates around a membership model, but it doesn’t have to result in the loss of members. Here are three great things non-profit associations can do to retain their members for the long-haul. […]