Elevate your association’s brand and increase member engagement with thoughtfully executed marketing plans and messaging that is clear and memorable.
Guest Blog by WebScribble
Did you know your association’s website is one of its most powerful marketing tools?
It’s true. Your website is most likely one of the first things members check before they decide on becoming a member of your association.
Don’t believe us? Well, it’s reported that 81% of shoppers perform online research about any products […]
Think about the last time you received a newsletter and whether or not you actually read it. The truth is it can be incredibly difficult to get your audience to read your association’s newsletter. All too often they see it in their inbox and either delete without opening it or begin reading the first few paragraphs before becoming distracted and moving on to something else. There could be a number of things impacting your newsletter readership, and fortunately, there are several things you can do to revamp it. Here are a few suggestions for recharging your newsletter and bringing it back to life. […]
The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships. […]
Email marketing is certainly not a new trend, but it should be a staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy, and there is a lot more to effective email marketing than simply pressing the ‘send’ button. There are several important factors to keep in mind to boost email outreach. If done correctly, email marketing is an essential piece to building more personal relationships and strengthening your mission. Here is a list of tips and tricks that will optimize your email communications. […]
It would come as no surprise that marketing is essential for any organization’s survival. However, for many nonprofits’ marketing strategies often take a backseat to program activities. Understandably, nonprofits are driven by their mission, not marketing, but effectively communicating with the public about your organization will ultimately advance your mission. When it comes to nonprofit […]
Membership retention is essential to your nonprofit association, so plan for it throughout the year
The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization […]
Practice the fine art of membership engagement with opportunities and platforms that enhance member experience
Members do not join an organization to get to know the staff and administration; they join to make a personal connection with their cohorts. The role of the association headquarters office, then, is to help facilitate connections between members.
While this high-touch, […]
How shopping for an association is a lot like buying a toaster on Amazon
Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your […]
Many of our association Boards of Directors are turning over at year-end, and it got us thinking about what lies ahead for our new association leaders.
If you are a President-Elect, congratulations on making the decision to lead your association! No doubt there were many reasons that went into your decision to take the reins. Maybe […]
As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.
A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]