Who We Are
SBI is made up of a talented and well-rounded team of subject matter experts who wear multiple hats. Our integrated team structure creates an environment of open collaboration, flexibility, and innovation to support the evolving needs of our association clients.
Our unique internal structure is comprised of five Centers of Excellence (COEs):
- Executive Services
- Member Services
- Meetings & Events
- Marketing & Communications
- Finance, Administration & Operations
Specialists from each COE make up the various teams that support our association clients.
President & CEO
Marlis has more than 20 years of experience in the nonprofit sector. As a Seattle restaurateur for over a decade, Marlis became involved in community organizing and board work for several nonprofit organizations, for which she was honored with the City of Seattle Small Business of the Year and the Greater Seattle Business Association Businessperson of the Year awards. Merging her passion for nonprofits and small business, Marlis acquired SBI Management Services in 2007 and has since tripled its client base, making it the largest AMC in Washington state. She has built a strong team culture with an emphasis on modernizing infrastructure and technology to help associations thrive. She oversees the executive team, providing high-level counsel to association members and transitioning clients. She was raised in Buffalo, N.Y. and enjoys spending time outdoors and cooking good meals for friends.
Chief Operating Officer
Alope has been with SBI since 2000, and currently oversees day-to-day operations of the business, finance team and client onboarding. With more than a decade of experience at SBI, Alope has an extensive knowledge base regarding SBI and its clients. She recently worked to achieve accreditation status for SBI from the AMC Institute. She likes that each day at SBI is different, and that the culture allows staff to have a lot of fun while doing great work.
Vice President of Business Development
Lindsay oversees business development and serves as Managing Director of the International Ombudsman Association. As a Seattle native, she has been involved with local non-profits for many years and is inspired on a daily basis by SBI’s awesome, hardworking team. Lindsay loves her work in onboarding new clients and enjoys the opportunity to build relationships with and learn from so many passionate volunteers and expert vendors in a wide variety of industries.
Louise S. Miller, MA, CAE
Vice President of Executive Services
With more than 25 years of association management experience, Louise serves as Executive Director of several of SBI’s largest and/or national clients. She provides best-practice counsel to the staff and all of our clients. Her expertise includes strategic planning and governance, fiscal management and budgeting, educational program development, credentialing, and large event management. Louise is particularly proud of leading ADRP from an all-volunteer-managed association to one with professional staff, and seeing the resulting growth in membership, conference attendance, and reserves.
Member Services Coordinator
Kelsi comes to SBI with a background in Association Management. She has supported many clients focusing on areas of member services and coordinating meetings & conference. Kelsi’s top strengths are her attention to details while owning projects, building client relationships, and creating efficiencies throughout processes. In her off time, she can be found spending time with her family, watching sports, and exploring new places to eat.
Stephanie Couch, VEMM
Member Services Coordinator
Stephanie Couch comes to SBI from the world of theater. Actor, director, writer, producer, front of house, behind-the-scenes, teaching artist – she has done it all! She is excited to bring her creative mind and talents to the SBI stage and continue the customer service excellence that SBI is known for as a part of the Member Services team. An avid photographer, Stephanie can usually be found behind a camera in her downtime or in her backyard gardening.
Member Services Administrator
Sadie was born and raised in the Great Pacific Northwest and loves the rain, thank you very much! She has a varied background in customer service ranging from retail to college life (housing) and admissions. Sadie comes to us from the Central Washington University – Lynnwood Center campus, where she wore many hats both as a first-generation college student and as a student leader. She enjoys taking on new and varied challenges and tasks and finds satisfaction in being an essential part of the team and supporting others to succeed. Sadie is an avid subscriber of Webster’s “word of the day” and when she’s not knee-deep in to-dos she can be found in a big comfy chair with a book or daydreaming about her next side project. One day she plans to drive from the Pacific coast to the Atlantic… and back again.
Felicia Kenan, MPA, CMP, CAE
Felicia is a career association management professional with over 17 years of experience in the industry. A North Carolina native, Felicia received a BA from North Carolina State University in Technical Communication. After a brief career in corporate America as an internet project manager, Felicia was introduced to the non-profits arena when she joined a North Carolina association management company as a web developer in 2013. Developing a passion for service and mission, Felicia emerged as a senior level account manager at the firm. During her career, she served as Executive Director of various medical professional and certification associations. Upon moving to Georgia, Felicia continued her career in non-profit management. In Georgia, she positioned herself as an Executive Operations Manager of a Georgia-based association management firm, as well as the Director of Education for the Georgia Academy of Family Physicians. Determined to remain at the top of her field, Felicia acquired a Masters in Public Administration from South University in Savannah, GA and certification in non-profit management from Duke University.
Director of Member Services
Tiffany comes to SBI with ten years of experience providing support to Boys & Girls Clubs. Wearing many hats, she supported event planning for annual auctions, luncheons, and monthly leadership meetings, while also managing teen programming and executing club-wide correspondence. Tiffany’s favorite thing about supporting events are all the little details coming together. She is excited to continue her professional growth in the non-profit management industry. When she isn’t working on events she becomes a karaoke star, entertaining all those around her.
Krystina’s driving force in life is to elevate the human experience. She likes to connect with others and help them expand—whether for their own personal enrichment or to benefit their work. With this purpose in mind, she supports a diverse set of nonprofits achieve their own missions. Her background with professional and trade associations brought her to SBI Association Management, where she strives to make every member experience the best it can be. If you can’t find Krystina, try looking at the top of the nearest mountain or at your local cheeseburger joint. Her Boston Terrier, Bean, can lead you in the right direction.
Member Services Coordinator & Team Manager
Hanna brings dependability, flexibility, and a vivacious energy to SBI. With a background in customer service and nonprofits, she looks forward to learning all she can about association management. She’s excited to see how she can apply the skills from her coffee house and camp experience to working with the excellent people at SBI and their clients. When Hanna’s not in the office she dabbles in all kinds of hobbies, most recently sewing and writing.
Stacey moved to Seattle from Australia in 1999. In Australia, she worked both as a teacher and in education management. In Seattle, Stacey continued as an educator supporting families with new babies. More recently she worked at a large Seattle non-profit. Stacey loves to help people and organizations grow and support their goals. Stacey is a seasoned cyclist and enjoys running in her free time.
Meetings & Events
Ally McGuire, VEMM
Ally discovered her love for planning events as a student leader during high school and college. Ever since then she has immersed herself in various clubs and organizations, always keeping one toe in event planning. After spending the last year traveling the country coordinating teacher development seminars, she is thrilled to be part of such an entertaining and innovative company. She is still fine-tuning her craft, having only graduated in 2017. When she is not in the office, you can find her lost in a used bookstore, exploring nature, or drinking a vat of tea.
Megan Miller, CMP, VEMM
Director of Events
Megan is a firm believer that each day is a new adventure and your life is what you make it. With a background in nonprofit and event management, Megan loves seeing ideas, visions and a well thought out plan come together. She enjoys seeing all the small parts incorporate to create a successful experience for all event attendees. When she is not in a planning meeting, you can find her outside with her two mini dachshunds, cheering on the Indianapolis Colts, or checking out the newest craft brewery.
Katie Pitchford, VEMM
Katie lives and breathes events. Beginning with a college event planner position and an internship at a wedding planning company in Seattle, her passion for events has grown into a lifestyle over the past six years. Katie explored her love of weddings to become a certified planner and achieved a master’s degree in management and leadership from Western Governors University in Utah. Her goal when approaching an event is to create a cohesive start-to-finish journey where everything is done with a smile, details are seamless, and guest experience is the highest priority. When not designing, Katie can be found exploring the dog parks of the lovely city of Seattle with her pup Harley, a Catahoula Leopard.
Marketing & Communications
Katie Berry, PCM, CDMP
Director of Marketing & Communications
Katie is a team player who is dedicated to having fun while doing serious work. Her intrinsic enthusiasm makes her a great fit for our fast-paced team. She says the best part of her job is getting to work with high-performing professionals and experts from many different industries, but we know it’s also the endless amounts of coffee in the office. Outside of work, Katie devotes much of her time to exploring the outdoors with her Dobermann Pinscher, Bentley, and reading good books.
Senior Marketing & Communications Coordinator
Connor is excited to be part of a company that is so forward-thinking, innovative, and collaborative. She loves working with and learning from the large variety of SBI’s association clients. Drawing on her diverse background in retail, event organization, and graphic design Connor focuses on customizing customer service. She enjoys making a difference for her clients by listening, building strong organizational systems, and creating user-friendly content. In her spare time, Connor enjoys crafting, cooking, traveling around the world, and exploring the wilderness.
Marketing and Communications Coordinator
Cindy is a Houston-native thrilled to continue her marketing career in the Seattle area. Her previous experience in small business marketing, graphic design, and event coordinating provides her with a unique perspective into the marketing and communications process. She prides herself on her technical design skills, adaptability, and eagerness to learn new things. In her free time, Cindy enjoys creating art, making lists, and petting cats.
Senior Marketing & Communications Coordinator
Makenna is excited to use her experience in marketing, graphic design, and copywriting to help develop and manage SBI’s diverse client base of associations. With her strong creative background and technical knowledge, Makenna enjoys editing and innovating, constantly seeking new and efficient methods to improve best practices in all things marketing. In her spare time, Makenna can be found baking, reading, playing with her dogs, going to the gym, or spending time with her friends and family.
Finance, Administration & Operations
Director of Banking Services
Steven Burger brings several areas of expertise to SBI. He spent three years as a legal assistant and seven years as a financial account executive, acting as a liaison between clients and financial institutions, managing accounts with values in the millions. He likes the sense of accomplishment that comes at the end of each day and is steadfast in completing his tasks efficiently.
Ceri finds being the home base for associations rewarding, and loves learning about what various association volunteers are doing in their communities and how they are changing the world. Ceri’s responsibilities include database and event management, providing customer service to association members face-to-face, at events and over the phone, and prepping and staffing many monthly educational programs and meetings.
HR Generalist/Project Coordinator
Kristen came to SBI in 2017 from the software industry. She was looking for a role where she felt like she was really helping to better people’s lives, not just a company’s bottom line. Her professional background is in Human Resources, with a focus on systems and database management. Her strengths are top-notch customer service, accuracy in data maintenance and reporting, and streamlining processes and procedures. Kristen currently works remotely from Biloxi, MS, where she’s renovating a house after spending a year traveling the United States in an RV. She’s always looking for a new adventure!
As a bookkeeper, and one with a keen interest in all things finance, Ken very much enjoys that his work involves accounts payable for associations, member service compliance and records, and running financial reports. He enjoys learning new things, and his favorite escapes include reading and being outdoors.
Diana, who joined SBI in 2007 as a bookkeeper, worked for several years as office branch manager for an international technical equipment company in Lithuania. While there, she maintained customer relations, ensuring the growth of sales and efficient customer service. Diana also participated in financial planning, budgeting and helping customers to obtain financing for their projects.