Innovative technology solutions, marketing, event management, financial and executive services to manage and grow member-based professional societies and associations. SBI provides strategic counsel and manages the day-to-day of its client organizations so their members can thrive.
Seven SBI staff members attended the 2017 Washington Society of Association Executives’ (WSAE) Annual Convention in Semiahmoo. We always jump at the opportunity to spend time with talented association professionals and had a great time at all of the sessions and receptions. There were a few sessions that resonated with us. One of these sessions […]
Membership retention is essential to your nonprofit association, so plan for it throughout the year
The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization […]
Practice the fine art of membership engagement with opportunities and platforms that enhance member experience
Members do not join an organization to get to know the staff and administration; they join to make a personal connection with their cohorts. The role of the association headquarters office, then, is to help facilitate connections between members.
While this high-touch, […]
How shopping for an association is a lot like buying a toaster on Amazon
Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your […]
More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.
Certification is an ambitious goal and one that […]
the center of interest or activity.
As in: “this generation has made the environment a focus of attention”
It’s 2017 and you may be as tempted as we are to make ambitious resolutions embarking on a New Year! Whether it’s internal goal-setting or a new board agenda, look no further than our favorite word of the season: […]
Many of our association Boards of Directors are turning over at year-end, and it got us thinking about what lies ahead for our new association leaders.
If you are a President-Elect, congratulations on making the decision to lead your association! No doubt there were many reasons that went into your decision to take the reins. Maybe […]
As an association management company based far away from Chicago or Washington D.C., where the association field is much more prevalent, it can be a challenge to explain what we do and attract bright new talent to our growing company, or to the association industry in Washington State. Even in a growing city like Seattle, […]
Back in June, our very own Tom Tidyman won the Rising Star Award at the 2016 WSAE Annual Convention in Spokane. This award recognizes an emerging association leader in Washington, and we were thrilled to learn Tom was the recipient!
Tom joined SBI two years ago after being involved with the Florida Recreation and Parks Association […]
Networking is undoubtedly one of the top reasons people join professional associations, and live events are irreplaceable opportunities for members to connect and learn from each other. One of our association clients, CREW Seattle & Sound really delivers on this member benefit through their hugely successful monthly luncheons which regularly attract more than 150 attendees. CREW strategically […]