Innovative technology solutions, marketing, event management, financial and executive services to manage and grow member-based professional societies and associations. SBI provides strategic counsel and manages the day-to-day of its client organizations so their members can thrive.
If your organization relies solely on freebies, incentives, and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem with your membership retention strategy. In order to engage members, get them involved, and entice them to renew their membership, nonprofits need to look at their members much like a for-profit business would look at their customers. Consider these tactics for keeping your members engaged and your organization growing. […]
Email marketing is certainly not a new trend, but it should be a staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy, and there is a lot more to effective email marketing than simply pressing the ‘send’ button. There are several important factors to keep in mind to boost email outreach. If done correctly, email marketing is an essential piece to building more personal relationships and strengthening your mission. Here is a list of tips and tricks that will optimize your email communications. […]
When board members are truly engaged, they become your nonprofit’s biggest ambassadors and advocates. That said, if you want your board members to perform at their best, it’s important for executive directors to provide them with the tools and structure necessary for them to succeed. Here are three strategies for engaging your new board members […]
Many non-profit associations agree that member retention is vital for your organization, and it’s one of the hardest things to accomplish. All too often, organizations place most of their focus on gaining new members and forget about the importance of retaining the ones they already have. Member retention will always present a challenge for any organization that operates around a membership model, but it doesn’t have to result in the loss of members. Here are three great things non-profit associations can do to retain their members for the long-haul. […]
It would come as no surprise that marketing is essential for any organization’s survival. However, for many nonprofits’ marketing strategies often take a backseat to program activities. Understandably, nonprofits are driven by their mission, not marketing, but effectively communicating with the public about your organization will ultimately advance your mission. When it comes to nonprofit […]
Volunteers, the unpaid workforce that helps run many organizations, are an asset deserving good stewardship. Knowing the “why” that motivates volunteers and the “what” that engages their energy and excites them is easily a full-time job, either for staff or leaders (themselves volunteers) serving on the board or chairing committees.
As Patty Anderson, a SBI Association […]
One thing we find with associations is that the leadership doesn’t necessarily view the association as a business. At SBI, we believe that associations should have a business perspective.
Traditionally, professional associations are established as nonprofits. That doesn’t mean they (a) are mandated to do charitable work or (b) they have to spend all their money […]
At SBI, we have combined almost 100 years of Executive Director experience managing associations small to large; regional to international. Our bench is deep and our insights are solid.
Recently, we asked some of our Association Executives to reveal their favorite words of wisdom:
Be a guiding hand. Executive Directors operate with a persistent, unseen touch. […]
If members are the engine that drives an association, your board of directors is its engineer. The health of the board is essential to the health of your organization and it takes intentional care and feeding to nurture. However, for many organizations, there is little intentionality. It’s not uncommon for associations to rest on tradition […]
Conferences, meetings, and symposia are the hub of an organization, the value-added benefit that lures members in and keeps them coming back for more. SBI supports over 250 events a year, so we turned to some of our staff for their best advice on how to make the most of your association’s event:
Define and […]