Five Association Management Trends to Watch in 2025
As we step into 2025, the association management landscape continues to evolve in response to global challenges and opportunities. Here are the top trends shaping the future of associations and how they serve their members:
Globalization of Associations
Associations are increasingly expanding their reach to engage international members. This involves addressing diverse needs, navigating different languages, and complying with varied regulatory environments. To foster a global sense of community, many associations are embracing virtual global events and training programs, breaking down geographic barriers and creating inclusive opportunities for members worldwide. The International Ombuds Association’s European RAC exemplifies this trend, offering regional engagement and resources tailored for European members.
Community Building
Building a strong association member community has never been more important. Associations are investing in advanced platforms that enable online networking and peer-to-peer interactions. These tools allow members to connect, collaborate, and share experiences, ensuring that even remote participants feel like valued parts of the community. Platforms like MyADRP and aasp Connect provide dedicated spaces for professionals to engage in discussions, exchange best practices, and seek advice from peers in their industries. By leveraging these online communities, associations can strengthen relationships and create valuable networking opportunities beyond traditional in-person events.
Non-Dues Revenue Expansion
To secure financial stability, associations are diversifying their revenue streams. Key strategies include forming partnerships with sponsors, offering digital certifications, and launching exclusive online learning opportunities. These initiatives not only drive revenue but also provide members with valuable resources and professional development. The International Ombuds Association’s Professional Development Committee plays a pivotal role in this effort, supporting continuing education, certifications, and sponsorship opportunities that contribute to financial sustainability.
Focus on Association Member Well-Being
Recognizing the importance of mental health, associations are prioritizing members’ well-being. They are introducing stress management resources, organizing peer support groups, and creating programming that promotes work-life balance. For example, the International Ombuds Association (IOA) has implemented quarterly wellness check-ins to foster peer support, provide mental health resources, and encourage open discussions about workplace challenges. Additionally, the Coastal and Estuarine Research Federation (CERF) supports member well-being by providing an on-site conference ombudsperson, ensuring attendees have access to confidential support and guidance during their events. Initiatives like these help association members feel supported both personally and professionally.
Embedding Accessibility, Inclusion, and Belonging into Association Strategy
By prioritizing these key values in association management, organizations can create more equitable access to resources, foster inclusive leadership, and design programs that meet the diverse needs of their members. This approach not only aligns with core organizational values but also strengthens the association’s ability to build stronger, more connected communities. With intentional inclusivity, associations position themselves as forward-thinking leaders, ensuring long-term relevance and fostering a welcoming environment for all. Programs like the Rising Tides Program and the Inclusive Leadership Program (ILP) from the Coastal and Estuarine Research Federation (CERF) are excellent examples of how associations can drive inclusion and belonging.
In 2025, associations that prioritize these association management trends will be better positioned to meet evolving member expectations and strengthen their communities. If your association is looking for expert association management services, connect with SBI Association Management today to explore how we can help you drive growth, engagement, and long-term success
