As summer winds down and schedules shift back into routine, many associations face the challenge of re-engaging members who may have been less active during the warmer months. Vacations, family activities, and lighter workloads often mean less time spent on professional development or association involvement. The good news: fall is the perfect season to reconnect, reignite interest, and remind members of the value your organization provides.
Why Fall Is the Perfect Time for Re-Engaging Members
The transition from summer to fall naturally creates a sense of renewed focus. Members are returning to their normal routines and planning for the remainder of the year. This makes it an ideal moment to highlight upcoming events, launch new initiatives, and offer resources that can help them achieve their professional goals.
Strategies to Bring Members Back Onboard
1. Highlight What’s New
Use the change in seasons as an opportunity to showcase new programs, resources, or benefits. Whether it’s an upcoming conference, a webinar series, or fresh member-only content, lead with what’s new and exciting.
2. Personalize the Outreach
Segment your communication to acknowledge where members left off before summer. A tailored email reminding them of expiring benefits, upcoming events, or committees they have shown interest in can make your outreach more relevant and effective.
3. Create Networking Opportunities
After a season of downtime, many professionals are eager to reconnect with their peers. Promote mixers, roundtables, or online forums that encourage members to share updates and engage with colleagues.
4. Spotlight Success Stories
Showcase member achievements, testimonials, or case studies. These stories not only inspire but also remind members of the community and the support provided by your association.
5. Encourage Easy Engagements
Offer easy ways for members to re-engage without a large time commitment. This could be signing up for a newsletter, joining a short virtual session, or responding to a one-question survey. Small steps can lead to bigger involvement.
How SBI Can Support Your Re-Engagement Efforts
At SBI, we know member engagement ebbs and flows throughout the year. Our team works with associations to create thoughtful communication strategies, build compelling campaigns, and highlight member value in ways that resonate. Whether it’s designing seasonal outreach or launching programs that inspire year-round participation, we can help you bring your members back to the table after summer and keep them engaged well into the future.
