When done well, the association management company (AMC) and outside executive director (ED) model can be a game-changer for associations. It blends industry expertise with professional association management, creating a powerful partnership. But without clear communication and alignment, things can go sideways fast.
Here are a few tips for making the relationship work:
- Align Early and Often
Success starts with a shared vision and a clear understanding of roles. The ED, AMC, and Board should all be on the same page about goals, responsibilities, and expectations from day one. - Treat the AMC as a Strategic Partner
AMCs are not just vendors. We bring deep expertise in operations, events, finance, and governance. When we are brought into strategic conversations early, we can help drive better outcomes. - Define Responsibilities Clearly
Ambiguity is the enemy of efficiency. Tools like scopes of work and responsibility assignment matrix (RACI) charts are essential to clarify who is doing what and avoid duplicate efforts or unmet commitments. - Prioritize Communication
Regular, direct, and open communication between all parties helps prevent misunderstandings and ensures smoother operations. Don’t let issues fester; address them proactively. - Build Mutual Trust
Strong partnerships are built on trust and respect. An ED should lean on the AMC’s experience in association management, and the AMC should support the ED’s role as the voice of the profession. Everyone wins when we leverage each other’s strengths.
Bottom line: When the ED and AMC operate as true partners, everyone benefits. The ED gains a reliable team to execute the vision, and the AMC is empowered to deliver results. With shared goals, trust, and open communication, the model becomes a win-win for the organization.
