During Lori’s 25 years of providing registration and event services as the owner of Action Registration, Inc, it has become a true calling that combines her passion for learning, people, customer service, and projects. Lori enjoys the building process of putting an event together, particularly conferences, getting to know people during the registration process, and then meeting them in person during check-in. Being a part of the SBI team keeps Lori doing what she enjoys doing: event registration, relationship-building, and working towards a common goal…the client’s success.

When she is not at her desk or on-site at a conference, she likes to explore new restaurants, do yard work on her 3 acres, craft with her daughter, binge the latest Netflix show, read, and spend time creating memories with friends.