What Your Members Want to Read in Your Newsletter

Think about the last time you received a newsletter and whether or not you actually read it.  The truth is it can be incredibly difficult to get your audience to read your association’s newsletter. All too often they see it in their inbox and either delete without opening it or begin reading the first few paragraphs before becoming distracted and moving on to something else.  There could be a number of things impacting your newsletter readership, and fortunately, there are several things you can do to revamp it. Here are a few suggestions for recharging your newsletter and bringing it back to life. […]

Membership Marketing – Why It’s Crucial for Your Association

The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships.  […]

Top 3 Tips to Attract New Members

The first step in growing your organization and fulfilling its mission is to attract members. While it may seem simple, recruiting new members has always presented a challenge for nonprofit associations. This is increasingly difficult when you factor in time and money constraints. The challenge to attain new members is harder than ever before, but here are a few tips to help you bring on those new members. […]

How to Choose New Membership Software

All member-based associations have undoubtedly had to deal with membership-related tasks like membership applications, renewals, directories, events, newsletters, and more. This can become quite time-consuming and difficult to manage, but luckily association management software (AMS) provides a solution for managing these tasks.

For associations who are working with limited resources and budgets, it’s helpful to know […]

First-Year Member Renewals: Getting to Yes…and Yes Again!

If your organization relies solely on freebies, incentives, and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem with your membership retention strategy. In order to engage members, get them involved, and entice them to renew their membership, nonprofits need to look at their members much like a for-profit business would look at their customers. Consider these tactics for keeping your members engaged and your organization growing. […]

Effective Email Marketing for Associations

Email marketing is certainly not a new trend, but it should be a staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy, and there is a lot more to effective email marketing than simply pressing the ‘send’ button. There are several important factors to keep in mind to boost email outreach. If done correctly, email marketing is an essential piece to building more personal relationships and strengthening your mission. Here is a list of tips and tricks that will optimize your email communications. […]

Top 3 Strategies to Engage Your New Board Members

When board members are truly engaged, they become your nonprofit’s biggest ambassadors and advocates. That said, if you want your board members to perform at their best, it’s important for executive directors to provide them with the tools and structure necessary for them to succeed. Here are three strategies for engaging your new board members […]

Top 3 Tips for Keeping Your Members

Many non-profit associations agree that member retention is vital for your organization, and it’s one of the hardest things to accomplish. All too often, organizations place most of their focus on gaining new members and forget about the importance of retaining the ones they already have. Member retention will always present a challenge for any organization that operates around a membership model, but it doesn’t have to result in the loss of members. Here are three great things non-profit associations can do to retain their members for the long-haul.  […]

Five Tips to Improve Your Association’s Website

As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.

A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]

New Research Finds Associations Managed by AMCs Are Financially Strongest

AMC Institute DETROIT – August 9, 2015 – During the ASAE Annual Meeting, the AMC Institute released new research confirming the immense value Association Management Companies (AMCs) bring to their clients.

As illustrated in the below infographic, key findings from the study indicate that, on average, AMC-managed associations experience more than three times the growth in net assets […]

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