MarCom Team

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So far MarCom Team has created 16 blog entries.

From #WSAEConnect: Accelerate Your Problem Solving

Seven SBI staff members attended the 2017 Washington Society of Association Executives’ (WSAE) Annual Convention in Semiahmoo. We always jump at the opportunity to spend time with talented association professionals and had a great time at all of the sessions and receptions. There were a few sessions that resonated with us. One of these sessions […]

8 Steps for Building an Association Certification Program

More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.

Certification is an ambitious goal and one that […]

“Rising Star” Doesn’t Begin to Describe Him…

Back in June, our very own Tom Tidyman won the Rising Star Award at the 2016 WSAE Annual Convention in Spokane. This award recognizes an emerging association leader in Washington, and we were thrilled to learn Tom was the recipient!

Tom joined SBI two years ago after being involved with the Florida Recreation and Parks Association […]

Maximize Member Value at Your Association’s Networking Events

Networking is undoubtedly one of the top reasons people join professional associations, and live events are irreplaceable opportunities for members to connect and learn from each other. One of our association clients, CREW Seattle & Sound really delivers on this member benefit through their hugely successful monthly luncheons which regularly attract more than 150 attendees. CREW strategically […]

Five Tips to Improve Your Association’s Website

As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.

A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]

Association Tune Ups: 4 Steps to Maintaining Your Association Management System

For a professional member-based association, your database is your most valuable asset. The success of your association is dependent upon a robust association management system (AMS) to house your member data and perform essential functions like communicating with members, processing membership applications and renewals, providing event registration forms and more. Association marketers, meeting planners, as well as […]

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