Makenna Wallingford, Senior Marketing and Communications Coordinator

/Makenna Wallingford, Senior Marketing and Communications Coordinator

About Makenna Wallingford, Senior Marketing and Communications Coordinator

Makenna is excited to use her experience in marketing, graphic design, and copywriting to help develop and manage SBI’s diverse client base of associations. With her strong creative background and technical knowledge, Makenna enjoys editing and innovating, constantly seeking new and efficient methods to improve best practices in all things marketing. In her spare time, Makenna can be found baking, watching movies, playing with her dogs, going to the gym, or spending time with her friends and family.

Looking Back at 2018: Where We’ve Been and Where We’re Going

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018

What a year 2018 was for SBI! We took strides toward
adopting new technology, honing best practices, and exploring new innovations
to improve our clients’ member experiences – and had fun while doing it!
Together with our team of staff, client partners, association […]

A New Member Joined Your Association – Now What?

Your hard work in membership marketing and relationship building has paid off and your association has some brand new members! Now it’s time to get your new members informed and excited about your organization. One of the biggest factors in retention is member engagement, so it is up to you to make sure you start off on the right foot helping your new members feel welcome and offering plenty of opportunities for them to get involved. If you want to make sure your members are getting the most out of their membership, consider these strategies to help new members get started. […]

5 Effective Email Marketing Tips for Associations

Updated November 2020

Email marketing is certainly not a new trend, and these days is staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy; but there is a lot more to effective email marketing than simply hitting send. There are several important factors to keep in mind to boost email outreach. Done correctly, email marketing is an essential piece to building more personal relationships with your members and strengthening your association’s mission. Keep this list of tips and tricks in-mind and on-hand to be your guide for optimized email marketing. […]

Top Marketing Trends That Should Be on Association Professionals’ Radar

It would come as no surprise that marketing is essential for any organization’s survival. However, for many nonprofits’ marketing strategies often take a backseat to program activities. Understandably, nonprofits are driven by their mission, not marketing, but effectively communicating with the public about your organization will ultimately advance your mission. When it comes to nonprofit […]

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