Makenna Wallingford, Senior Marketing and Communications Coordinator

/Makenna Wallingford, Senior Marketing and Communications Coordinator
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About Makenna Wallingford, Senior Marketing and Communications Coordinator

Makenna is excited to use her experience in marketing, graphic design, and copywriting to help develop and manage SBI’s diverse client base of associations. With her strong creative background and technical knowledge, Makenna enjoys editing and innovating, constantly seeking new and efficient methods to improve best practices in all things marketing. In her spare time, Makenna can be found baking, watching movies, playing with her dogs, going to the gym, or spending time with her friends and family.

Looking Back at 2018: Where We’ve Been and Where We’re Going

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018

What a year 2018 was for SBI! We took strides toward
adopting new technology, honing best practices, and exploring new innovations
to improve our clients’ member experiences – and had fun while doing it!
Together with our team of staff, client partners, association […]

A New Member Joined Your Association – Now What?

Your hard work in membership marketing and relationship building has paid off and your association has some brand new members! Now it’s time to get your new members informed and excited about your organization. One of the biggest factors in retention is member engagement, so it is up to you to make sure you start off on the right foot helping your new members feel welcome and offering plenty of opportunities for them to get involved. If you want to make sure your members are getting the most out of their membership, consider these strategies to help new members get started. […]

5 Effective Email Marketing Tips for Associations

Updated November 2020

Email marketing is certainly not a new trend, and these days is staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy; but there is a lot more to effective email marketing than simply hitting send. There are several important factors to keep in mind to boost email outreach. Done correctly, email marketing is an essential piece to building more personal relationships with your members and strengthening your association’s mission. Keep this list of tips and tricks in-mind and on-hand to be your guide for optimized email marketing. […]

Top Marketing Trends That Should Be on Association Professionals’ Radar

It would come as no surprise that marketing is essential for any organization’s survival. However, for many nonprofits’ marketing strategies often take a backseat to program activities. Understandably, nonprofits are driven by their mission, not marketing, but effectively communicating with the public about your organization will ultimately advance your mission. When it comes to nonprofit […]

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  • WOW – just WOW!! I have been through a lot of conferences and conference planning, and I have to say—this was an extraordinary experience. I don’t know what it felt like behind the scenes but from where I sat, it was flawless. You all do better work than organizations twice this size with twice the number of staff. I am amazed and honored to work with you!

    ELLEN MILLER, EXECUTIVE DIRECTOR, INTERNATIONAL OMBUDS ASSOCIATION

  • SBI has a “Team” approach and mentality in dealing with IOA. They go the extra mile in working with the various committees and leadership on tasks, projects, and strategy. It has proven for me to be a very comfortable relationship and one that adds value in ways that IOA has long needed.

    CHUCK HOWARD, INTERNATIONAL OMBUDS ASSOCIATION

  • Delightful group with whom to work. Has gone to great lengths to understand, assimilate and coordinate the process of our Society.

    CHARLES CODDINGTON, BOARD MEMBER, PACIFIC COAST REPRODUCTIVE SOCIETY

  • I highly recommend SBI to any association seeking outside management.

    PAUL DUDLEY, VP FINANCE, PACIFIC COAST REPRODUCTIVE SOCIETY

  • This is my first time as president of a professional organization. I was willing to take on this role because I knew that SBI would provide some “institutional memory” and support through transitions.

    JOSHUA BESS, PRESIDENT, WASHINGTON STATE PSYCHIATRIC ASSOCIATION

  • We love working with SBI! Preparing for and running our annual conference is made simple and straight forward due to their expertise.

    MOUSA SHAMONKI, PRESIDENT, PACIFIC COAST REPRODUCTIVE SOCIETY

  • The board meeting was fabulous. I think the diversity session was very well-received. The strategic planning session was great and gave us concrete strategic areas to work on going forward.

    TERESA COSTANTINIDIS, PRESIDENT, WESTERN ASSOCIATION OF COLLEGE AND UNIVERSITY BUSINESS OFFICERS

  • During the first year…we were able to establish a solid relationship that truly has been fruitful…We look forward to continuing our important work in partnership with the SBI team.

    MARCIA MARTÍNEZ-HELFMAN, PAST PRESIDENT, INTERNATIONAL OMBUDS ASSOCIATION

  • We’ve collaborated on ways to bring expenses under control, streamline and improve processes, and received great advice and counsel about how to deal with a variety of strategic and operational issues.

    NATHAN DEILY, PAST PRESIDENT, LAKE WASHINGTON HUMAN RESOURCE ASSOCIATION

  • Working with SBI has provided increased capacity for the Board to focus on setting direction because now our leadership has the time to strategize on the future of a fast-changing profession.

    JULIE BOSTIAN, PAST PRESIDENT, ASSOCIATION OF DONOR RELATIONS PROFESSIONALS

  • SBI’s technical expertise, professionalism, responsiveness, organizational strength and depth, attention to detail and support has contributed to the quality trainings offered to our members.

    LORI CUMMINGS, PROFESSIONAL DEVELOPMENT CHAIR, WASHINGTON RECREATION & PARK ASSOCIATION

  • Having SBI’s assistance and expertise has been critical to our organization’s growing success and in meeting the needs of members to connect and share information with one another.

    GINA GALLUPPI, NEWSLETTER EDITOR, ASSOCIATION OF DONOR RELATIONS PROFESSIONALS

  • We have loved our collaboration with SBI with their insights and strengths in marketing, financial planning and event management that have complemented our Academy committee structure and allowed us to grow in our vision and celebrate our accomplishments as we enter our 75th year and plan for growth in the next quarter-century.

    LAUREN PATTON, PRESIDENT, THE AMERICAN ACADEMY OF ORAL MEDICINE

  • Very responsive to queries. Help with organizational issues. Knowledgeable team.

    CESAR MIGLIORATI, PRESIDENT, THE AMERICAN BOARD OF ORAL MEDICINE

  • SBI took the management reins for our organization well into our annual conference planning cycle when our predecessor provider terminated relations unexpectedly. The SBI team hit the ground running and demonstrated superior flexibility and support to make the conference a success… and they have only built upon that success since.

    MARK PATTERSON, CONFERENCE COMMITTEE CO CHAIR, INTERNATIONAL OMBUDS ASSOCIATION

  • For us, as a small organization of two staff members, SBI is able to increase our impact around our mission and effectively support us in the areas of finance, marketing & communication and event planning.

    SHOSHANNA SUMKA, EXECUTIVE DIRECTOR, INDEPENDENT SCHOOLS EXPERIENTIAL EDUCATION NETWORK
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