Lindsay Jennings, Vice President of Business Development

/Lindsay Jennings, Vice President of Business Development

About Lindsay Jennings, Vice President of Business Development

Lindsay oversees business development and serves as Managing Director of the International Ombudsman Association. As a Seattle native, she has been involved with local non-profits for many years and is inspired on a daily basis by SBI’s awesome, hardworking team. Lindsay loves her work in onboarding new clients and enjoys the opportunity to build relationships with and learn from so many passionate volunteers and expert vendors in a wide variety of industries.

5 Tips to Help You Successfully Work from Home

With easier access to technology, updated equipment, the right procedures, and enough time to incorporate them all into a plan, working remotely can be easy to accommodate. At SBI, we even have several team members who work remotely full time.

However, the COVID-19 pandemic found many organizations, associations, and companies abruptly forced into uncharted territory. Now […]

How Your Board Can Strengthen Its Relationship with Members

Your Association Has an Opportunity to Demonstrate Its Value. Here Is What Your Members Need to Hear from Their Board of Directors.
Trade associations and professional societies face challenges and uncertainties they haven’t experienced in at least ten years—if ever. That’s the bad news.

The good news?

Associations have an incredible opportunity to prove their value to members.

At […]

Association Event Cancelled? Take These Next Three Steps.

Like many, your association just canceled your event. Here’s what you should do now.
Because of COVID-19, many associations face financial uncertainty. As a board leader, it can be tough to know where to go from here.

Here’s the truth: The economic impact of COVID-19 was felt first and hardest by trade associations and professional societies, especially […]

4 Tips for Nonprofit Associations During the COVID-19 Pandemic

Your Association Could Be Impacted by the Coronavirus. Here’s 4 Tips You Need to Know.
While public health officials and public policy experts continue to monitor the spread of the coronavirus (COVID-19), one thing is clear: The illness could have a serious impact on conferences, meetings, and entire associations. Travel restrictions, quarantines, and simple fear could […]

Boosting Membership Retention from the Start: Your Members’ First 3 Months

The following blog post was written by MemberClicks, a membership management software provider located in Atlanta, GA.

Does membership retention really begin the second a member joins your association?

It should! The better you onboard, the more likely your members are to renew.

So the question then becomes…how do you effectively onboard your new members? What should you […]

Association Management Companies: A Model for Success

When it comes to managing non-profit associations and societies, association management companies (AMCs) deliver proven solutions and support for sustainable, thriving associations. The AMC Institute illustrates the reach and impact of AMCs in the association industry with the following infographic.

Treat Your Nonprofit Association as a Business Entity with a Strategic Plan

One thing we find with associations is that the leadership doesn’t necessarily view the association as a business. At SBI, we believe that associations should have a business perspective.

Traditionally, professional associations are established as nonprofits. That doesn’t mean they (a) are mandated to do charitable work or (b) they have to spend all their money […]

The View from Behind the Desk: Lessons Learned from Veteran Executive Directors

At SBI, we have combined almost 100 years of Executive Director experience managing associations small to large; regional to international. Our bench is deep and our insights are solid.

Recently, we asked some of our Association Executives to reveal their favorite words of wisdom:

Be a guiding hand. Executive Directors operate with a persistent, unseen touch. […]

Renew, Refresh, and Recommit to Your Member Retention Program

Membership retention is essential to your nonprofit association, so plan for it throughout the year
The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization […]

Membership Engagement: The Human Connection

Practice the fine art of membership engagement with opportunities and platforms that enhance member experience
Members do not join an organization to get to know the staff and administration; they join to make a personal connection with their cohorts. The role of the association headquarters office, then, is to help facilitate connections between members.

While this high-touch, […]

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