Katie Berry, Director of Marketing & Communications

/Katie Berry, Director of Marketing & Communications

About Katie Berry, Director of Marketing & Communications

Katie is a team player who is dedicated to having fun while doing serious work. Her intrinsic enthusiasm makes her a great fit for our fast-paced team. She says the best part of her job is getting to work with high-performing professionals and experts from many different industries, but we know it’s also the endless amounts of coffee in the office. Outside of work, Katie devotes much of her time to exploring the outdoors with her Dobermann Pinscher, Bentley, and reading good books.

Three Ways Associations Can Improve their Social Media Strategy

It has been over fifteen years since MySpace began redefining what the term “friend” meant and more than a decade since The Social Network told the story of Facebook’s early days. These days it can be a challenge to keep track of all the social media platforms out there.

Social media isn’t new anymore, and your […]

Motivating the Unmotivated: Tips & Tricks for Keeping Volunteers Engaged

If you’ve volunteered for the association you belong to, this may sound familiar: You feel excited to get involved as a volunteer to meet new people, give back to your field, and help shape the association’s future. At first, you can’t wait to get started. You are well prepared for committee meetings, ready to report […]

SBI’s Tiffany Hanzo Martin Receives WSAE Rising Star Award

SBI is excited to announce that Tiffany Hanzo Martin, Association Executive and Director of Member Services, was presented with the Rising Star Award at the 2021 Washington Society of Association Executives (WSAE) Annual Convention.

This award recognizes an emerging association leader in Washington State under the age of 40 and/or with less than 5 year’s experience […]

2020: A Lesson In Making Lemonade

2020 was a tough year for all of us. Our small business and our nonprofit association partners were shaken at the beginning of the pandemic, and there was no way of knowing how severe the impact would be on the other side of the calendar year.

Now, 2020 is over and we can exhale a small […]

SBI Events Team Earns Virtual Event & Meeting Management (VEMM) Credential

At SBI, we pride ourselves on providing innovative services and solutions to help nonprofits thrive. While the pandemic may have slowed us down at the onset while in-person events were rapidly canceled or postponed, we are now moving full steam ahead in the virtual event space, and are proud to share that our entire Events […]

50 Years BOLD: Reflections On The 2018 WSAE Annual Convention

Blog post by Katie Berry, SBI Director of Marketing and Communications

As a first-time attendee, I wasn’t sure what I should expect from the Washington Society of Association Executives (WSAE) Annual Convention, 50 Years Bold. I can tell you now that after three days of engaging sessions and networking with others in the association world, I […]

[GUEST POST] 4 Website Ideas Your Association Will Want to Steal

Guest Blog by WebScribble


Did you know your association’s website is one of its most powerful marketing tools?

It’s true. Your website is most likely one of the first things members check before they decide on becoming a member of your association.

Don’t believe us? Well, it’s reported that 81% of shoppers perform online research about any products […]

What Your Members Want to Read in Your Newsletter

Think about the last time you received a newsletter and whether or not you actually read it.  The truth is it can be incredibly difficult to get your audience to read your association’s newsletter. All too often they see it in their inbox and either delete without opening it or begin reading the first few paragraphs before becoming distracted and moving on to something else.  There could be a number of things impacting your newsletter readership, and fortunately, there are several things you can do to revamp it. Here are a few suggestions for recharging your newsletter and bringing it back to life. […]

Top 3 Tips to Attract New Members

The first step in growing your organization and fulfilling its mission is to attract members. While it may seem simple, recruiting new members has always presented a challenge for nonprofit associations. This is increasingly difficult when you factor in time and money constraints. The challenge to attain new members is harder than ever before, but here are a few tips to help you bring on those new members. […]

Build and Activate Your Director Team with a Strategy for Success

If members are the engine that drives an association, your board of directors is its engineer. The health of the board is essential to the health of your organization and it takes intentional care and feeding to nurture. However, for many organizations, there is little intentionality. It’s not uncommon for associations to rest on tradition […]

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