The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships. […]
More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.
Certification is an ambitious goal and one that […]
As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.
A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]
For a professional member-based association, your database is your most valuable asset. The success of your association is dependent upon a robust association management system (AMS) to house your member data and perform essential functions like communicating with members, processing membership applications and renewals, providing event registration forms and more. Association marketers, meeting planners, as well as […]