Connor Boyd, Senior Marketing & Communications Coordinator

/Connor Boyd, Senior Marketing & Communications Coordinator
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About Connor Boyd, Senior Marketing & Communications Coordinator

Connor is excited to be part of a company that is so forward-thinking, innovative, and collaborative. She loves working with and learning from the large variety of SBI’s association clients. Drawing on her diverse background in retail, event organization, and graphic design Connor focuses on customizing customer service. She enjoys making a difference for her clients by listening, building strong organizational systems, and creating user-friendly content. In her spare time, Connor enjoys crafting, cooking, traveling around the world, and exploring the wilderness.

Membership Marketing – Why It’s Crucial for Your Association

The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships.  […]

8 Steps for Building an Association Certification Program

More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.

Certification is an ambitious goal and one that […]

Five Tips to Improve Your Association’s Website

As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.

A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]

Association Tune Ups: 4 Steps to Maintaining Your Association Management System

For a professional member-based association, your database is your most valuable asset. The success of your association is dependent upon a robust association management system (AMS) to house your member data and perform essential functions like communicating with members, processing membership applications and renewals, providing event registration forms and more. Association marketers, meeting planners, as well as […]

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  • WOW – just WOW!! I have been through a lot of conferences and conference planning, and I have to say—this was an extraordinary experience. I don’t know what it felt like behind the scenes but from where I sat, it was flawless. You all do better work than organizations twice this size with twice the number of staff. I am amazed and honored to work with you!

    ELLEN MILLER, EXECUTIVE DIRECTOR, INTERNATIONAL OMBUDS ASSOCIATION

  • SBI has a “Team” approach and mentality in dealing with IOA. They go the extra mile in working with the various committees and leadership on tasks, projects, and strategy. It has proven for me to be a very comfortable relationship and one that adds value in ways that IOA has long needed.

    CHUCK HOWARD, INTERNATIONAL OMBUDS ASSOCIATION

  • Delightful group with whom to work. Has gone to great lengths to understand, assimilate and coordinate the process of our Society.

    CHARLES CODDINGTON, BOARD MEMBER, PACIFIC COAST REPRODUCTIVE SOCIETY

  • I highly recommend SBI to any association seeking outside management.

    PAUL DUDLEY, VP FINANCE, PACIFIC COAST REPRODUCTIVE SOCIETY

  • This is my first time as president of a professional organization. I was willing to take on this role because I knew that SBI would provide some “institutional memory” and support through transitions.

    JOSHUA BESS, PRESIDENT, WASHINGTON STATE PSYCHIATRIC ASSOCIATION

  • We love working with SBI! Preparing for and running our annual conference is made simple and straight forward due to their expertise.

    MOUSA SHAMONKI, PRESIDENT, PACIFIC COAST REPRODUCTIVE SOCIETY

  • The board meeting was fabulous. I think the diversity session was very well-received. The strategic planning session was great and gave us concrete strategic areas to work on going forward.

    TERESA COSTANTINIDIS, PRESIDENT, WESTERN ASSOCIATION OF COLLEGE AND UNIVERSITY BUSINESS OFFICERS

  • During the first year…we were able to establish a solid relationship that truly has been fruitful…We look forward to continuing our important work in partnership with the SBI team.

    MARCIA MARTÍNEZ-HELFMAN, PAST PRESIDENT, INTERNATIONAL OMBUDS ASSOCIATION

  • We’ve collaborated on ways to bring expenses under control, streamline and improve processes, and received great advice and counsel about how to deal with a variety of strategic and operational issues.

    NATHAN DEILY, PAST PRESIDENT, LAKE WASHINGTON HUMAN RESOURCE ASSOCIATION

  • Working with SBI has provided increased capacity for the Board to focus on setting direction because now our leadership has the time to strategize on the future of a fast-changing profession.

    JULIE BOSTIAN, PAST PRESIDENT, ASSOCIATION OF DONOR RELATIONS PROFESSIONALS

  • SBI’s technical expertise, professionalism, responsiveness, organizational strength and depth, attention to detail and support has contributed to the quality trainings offered to our members.

    LORI CUMMINGS, PROFESSIONAL DEVELOPMENT CHAIR, WASHINGTON RECREATION & PARK ASSOCIATION

  • Having SBI’s assistance and expertise has been critical to our organization’s growing success and in meeting the needs of members to connect and share information with one another.

    GINA GALLUPPI, NEWSLETTER EDITOR, ASSOCIATION OF DONOR RELATIONS PROFESSIONALS

  • We have loved our collaboration with SBI with their insights and strengths in marketing, financial planning and event management that have complemented our Academy committee structure and allowed us to grow in our vision and celebrate our accomplishments as we enter our 75th year and plan for growth in the next quarter-century.

    LAUREN PATTON, PRESIDENT, THE AMERICAN ACADEMY OF ORAL MEDICINE

  • Very responsive to queries. Help with organizational issues. Knowledgeable team.

    CESAR MIGLIORATI, PRESIDENT, THE AMERICAN BOARD OF ORAL MEDICINE

  • SBI took the management reins for our organization well into our annual conference planning cycle when our predecessor provider terminated relations unexpectedly. The SBI team hit the ground running and demonstrated superior flexibility and support to make the conference a success… and they have only built upon that success since.

    MARK PATTERSON, CONFERENCE COMMITTEE CO CHAIR, INTERNATIONAL OMBUDS ASSOCIATION

  • For us, as a small organization of two staff members, SBI is able to increase our impact around our mission and effectively support us in the areas of finance, marketing & communication and event planning.

    SHOSHANNA SUMKA, EXECUTIVE DIRECTOR, INDEPENDENT SCHOOLS EXPERIENTIAL EDUCATION NETWORK
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