MarCom Team

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About MarCom Team

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So far MarCom Team has created 11 blog entries.

Care and Feeding of Volunteers

Volunteers, the unpaid workforce that helps run many organizations, are an asset deserving good stewardship. Knowing the “why” that motivates volunteers and the “what” that engages their energy and excites them is easily a full-time job, either for staff or leaders (themselves volunteers) serving on the board or chairing committees.

As Patty Anderson, a SBI Association […]

Treat Your Nonprofit Association as a Business Entity with a Strategic Plan

One thing we find with associations is that the leadership doesn’t necessarily view the association as a business. At SBI, we believe that associations should have a business perspective.

Traditionally, professional associations are established as nonprofits. That doesn’t mean they (a) are mandated to do charitable work or (b) they have to spend all their money […]

The View from Behind the Desk: Lessons Learned from Veteran Executive Directors

At SBI, we have combined almost 100 years of Executive Director experience managing associations small to large; regional to international. Our bench is deep and our insights are solid.

Recently, we asked some of our Association Executives to reveal their favorite words of wisdom:

Be a guiding hand. Executive Directors operate with a persistent, unseen touch. […]

Build and Activate Your Director Team with a Strategy for Success

If members are the engine that drives an association, your board of directors is its engineer. The health of the board is essential to the health of your organization and it takes intentional care and feeding to nurture. However, for many organizations, there is little intentionality. It’s not uncommon for associations to rest on tradition […]

From Concept to Conference: New Ideas for Managing Successful Conferences

Conferences, meetings, and symposia are the hub of an organization, the value-added benefit that lures members in and keeps them coming back for more. SBI supports over 250 events a year, so we turned to some of our staff for their best advice on how to make the most of your association’s event:

Define and […]

From #WSAEConnect: Accelerate Your Problem Solving

Seven SBI staff members attended the 2017 Washington Society of Association Executives’ (WSAE) Annual Convention in Semiahmoo. We always jump at the opportunity to spend time with talented association professionals and had a great time at all of the sessions and receptions. There were a few sessions that resonated with us. One of these sessions […]

8 Steps for Building an Association Certification Program

More and more, we’re seeing growth in certification and credentialing programs offered by associations. Depending on the industry, many organizations are rolling out certification programs designed to differentiate and distinguish members who desire a higher level of professional achievement or an endorsement for a proven level of expertise.

Certification is an ambitious goal and one that […]

“Rising Star” Doesn’t Begin to Describe Him…

Back in June, our very own Tom Tidyman won the Rising Star Award at the 2016 WSAE Annual Convention in Spokane. This award recognizes an emerging association leader in Washington, and we were thrilled to learn Tom was the recipient!

Tom joined SBI two years ago after being involved with the Florida Recreation and Parks Association […]

Maximize Member Value at Your Association’s Networking Events

Networking is undoubtedly one of the top reasons people join professional associations, and live events are irreplaceable opportunities for members to connect and learn from each other. One of our association clients, CREW Seattle & Sound really delivers on this member benefit through their hugely successful monthly luncheons which regularly attract more than 150 attendees. CREW strategically […]

Five Tips to Improve Your Association’s Website

As a nonprofit association, your website is often the first point of contact for potential members, and leveraged as a value proposition for existing members. Yet, many associations don’t have a process in place for maintaining this valuable marketing and engagement tool.

A lack of fresh and updated content on your website can leave visitors wondering “Is anybody […]

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