Lindsay Jennings

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About Lindsay Jennings

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So far Lindsay Jennings has created 14 blog entries.

Renew, Refresh, and Recommit to Your Member Retention Program

Membership retention is essential to your nonprofit association, so plan for it throughout the year
The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization […]

Membership Engagement: The Human Connection

Practice the fine art of membership engagement with opportunities and platforms that enhance member experience
Members do not join an organization to get to know the staff and administration; they join to make a personal connection with their cohorts. The role of the association headquarters office, then, is to help facilitate connections between members.

While this high-touch, […]

Your Association’s Website is Your Best Member Recruitment Tool

How shopping for an association is a lot like buying a toaster on Amazon
Online purchases for all consumer goods are at an all-time high. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your […]

What’s Your Association’s Focus for 2017?

ˈfōkəs/
noun
the center of interest or activity.
As in: “this generation has made the environment a focus of attention”
It’s 2017 and you may be as tempted as we are to make ambitious resolutions embarking on a New Year! Whether it’s internal goal-setting or a new board agenda, look no further than our favorite word of the season: […]

An Open Letter to Incoming Association Presidents

Many of our association Boards of Directors are turning over at year-end, and it got us thinking about what lies ahead for our new association leaders.

If you are a President-Elect, congratulations on making the decision to lead your association! No doubt there were many reasons that went into your decision to take the reins. Maybe […]

Association Management a Great Fit for Young Professionals

As an association management company based far away from Chicago or Washington D.C., where the association field is much more prevalent, it can be a challenge to explain what we do and attract bright new talent to our growing company, or to the association industry in Washington State. Even in a growing city like Seattle, […]

SBI Presents Assertive Communication Workshop with Emilie Aries of Bossed Up

Several SBI staffers attended a recent presentation by Emilie Aries during one of our client association’s conferences. We were so blown away that we wanted to give our associations and local community the chance to explore assertive communication and how we can all boss up in 2016.

Emilie helps women cultivate a leadership identity, navigate fear and […]

SBI Association Management Announces Acquisition of Melby, Cameron & Anderson

Seattle based SBI Association Management (SBI), a full-service association management company (AMC) announced today that effective January 1, it acquired Melby, Cameron & Anderson (MCA), an AMC based in Edmonds, Washington.

In 2015, after years of collegial peer-to-peer conversations, leadership of both companies began to seriously consider the mutual benefits of uniting efforts to better serve […]

Unprecedented Growth: A Good Problem to Have?

Ask any association Board member about their association’s mission, and you’ll inevitably hear things like:

“to provide high quality education and training to members”;
“to provide networking opportunities to members”;
“to advocate for our members and their profession”.

In the end, it’s all about members, many of whom are long-time and passionate volunteers, and of course, a primary supporting […]

New Research Finds Associations Managed by AMCs Are Financially Strongest

AMC Institute DETROIT – August 9, 2015 – During the ASAE Annual Meeting, the AMC Institute released new research confirming the immense value Association Management Companies (AMCs) bring to their clients.

As illustrated in the below infographic, key findings from the study indicate that, on average, AMC-managed associations experience more than three times the growth in net assets […]

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