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So far SBI Association Management has created 22 blog entries.

How to Keep Your Association’s Board Focused on Strategic Direction

It is important for any non-profit association to have a strategic plan in place to help the organization achieve its mission. The staff and board should work together and commit to working toward measurable goals, implementing new strategies, and revisiting their strategic plan on a regular basis as the organization’s environment changes. Unfortunately, research suggests […]

Roadmap to Boosting Conference Attendance Year over Year

Nothing is more frustrating and disappointing than spending countless hours and lots of money planning an event only to have a mediocre turnout. Empty chairs are the most dreaded sight for any event planner. Conference attendance is extremely pertinent to non-profits, as it is a primary way to boost funding for the organization as well […]

Things to Consider When Searching for an Event Venue

Event and meeting planners go to great lengths to ensure their events are not the same cookie-cutter gatherings that everyone is used to attending. They want their event to stand out and be a truly enjoyable experience for guests. This is especially important for non-profit associations, who might be using the event as an opportunity to attain new members and raise money for the organization. If people are engaged and having fun they are more likely to support the organization. One of the most important aspects of planning a successful event is selecting the right venue. Here are a few things to consider when looking for an event venue. […]

What Your Members Want to Read in Your Newsletter

Think about the last time you received a newsletter and whether or not you actually read it.  The truth is it can be incredibly difficult to get your audience to read your association’s newsletter. All too often they see it in their inbox and either delete without opening it or begin reading the first few paragraphs before becoming distracted and moving on to something else.  There could be a number of things impacting your newsletter readership, and fortunately, there are several things you can do to revamp it. Here are a few suggestions for recharging your newsletter and bringing it back to life. […]

Membership Marketing – Why It’s Crucial for Your Association

The force that drives any nonprofit association is the membership. They are the ones putting in the time, energy, and funding necessary for the association to exist. It is through the work of its members, that a nonprofit association’s mission is carried out. They are truly the heart of the organization. That said, many organizations struggle with membership growth and retention. They might be searching for the illusively magical solution to this problem only to find that it doesn’t exist. Instead, associations must understand the importance of membership marketing and remind themselves that successful marketing is much more of a process than an immediate solution. In order to do this, an organization must first understand its membership, secondly devise ways to attract new members, and finally figure out how to retain those memberships.  […]

Top 3 Tips to Attract New Members

The first step in growing your organization and fulfilling its mission is to attract members. While it may seem simple, recruiting new members has always presented a challenge for nonprofit associations. This is increasingly difficult when you factor in time and money constraints. The challenge to attain new members is harder than ever before, but here are a few tips to help you bring on those new members. […]

How to Choose New Membership Software

If your association has members, you have undoubtedly had to deal with membership tasks such as membership applications, renewals, directories, events, newsletters, and more. This can become quite time-consuming and difficult to manage, but luckily association management software (AMS) provides a solution for managing these tasks. For associations who are working with limited resources and […]

First-Year Member Renewals: Getting to Yes…and Yes Again!

If your organization relies solely on freebies, incentives, and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem with your membership retention strategy. In order to engage members, get them involved, and entice them to renew their membership, nonprofits need to look at their members much like a for-profit business would look at their customers. Consider these tactics for keeping your members engaged and your organization growing. […]

Effective Email Marketing for Associations

Email marketing is certainly not a new trend, but it should be a staple form of communication for any nonprofit association. It is fast, easy, inexpensive, and effective for reaching a large number of people. It is the anchor to any marketing strategy, and there is a lot more to effective email marketing than simply pressing the ‘send’ button. There are several important factors to keep in mind to boost email outreach. If done correctly, email marketing is an essential piece to building more personal relationships and strengthening your mission. Here is a list of tips and tricks that will optimize your email communications. […]

Top 3 Strategies to Engage Your New Board Members

When board members are truly engaged, they become your nonprofit’s biggest ambassadors and advocates. That said, if you want your board members to perform at their best, it’s important for executive directors to provide them with the tools and structure necessary for them to succeed. Here are three strategies for engaging your new board members […]

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